Hold dispersed material in place
Evaluate pigments, particles, capsules and other suspended solids.
NeoCell materials Your formulation needs structure.
NeoCell PURE — Microfibrillated Cellulose for Personal Care Formulations
Your formulation needs structure.
Not necessarily more thickness.
NeoCell PURE gives formulators another way to build physical structure using microfibrillated cellulose (MFC).
It is designed to be evaluated not simply as a thickener, but as a material that can help control how a formulation behaves before, during and after application.
What it solves
Flow under shear
The structured network becomes easier to move during mixing, pumping or application.
Recover afterwards
Once shear falls, the cellulose network can rebuild physical structure.
Design texture differently
Explore pickup, spread, break and physical structure beyond peak viscosity alone.
Material characteristics
- Material class
- Fibrillated cellulose dispersion
- Origin
- Cellulose recovered from agricultural residues
- Chemistry
- Unmodified plant cellulose
- Format
- Aqueous gel / dispersion
- Development focus
- Structure · suspension · shear thinning · recovery · texture · co-rheology
Formulation applications
Personal Care
Serums · creams · cleansing systems · texture design
Sun Care
Mineral suspension · high-solids systems
Hair Care
Suspension · texture · film-related evaluation
Other Formulations
Coatings · pigmented systems · water-based formulations
Technical data
- Cellulose-rich material
- Structured viscoelastic network
- Pronounced shear thinning
- Measured post-shear recovery
Put NeoCell PURE into your formulation.
Tell us what behaviour you are trying to achieve. We can help you identify an appropriate starting point for evaluation.
How it functions
Dispersed cellulose fibrils interact to form a physical network in water. Evaluate how the network responds at rest, under shear and after shear in the finished formulation.
Understand MFC rheology ↗Who should evaluate it
Formulation scientists, personal-care manufacturers, R&D teams and ingredient distributors comparing cellulose rheology modifiers, thickeners or suspension ingredients can discuss an evaluation with NeoNaar.
Request the current technical data for sample-specific characteristics and available testing. No numerical specification, compatibility range, safety approval or supply commitment is implied here.
Request a sample
Tell us your application, target behaviour and estimated material requirement.
Request a Sample ↗Buyer questions
Can microfibrillated cellulose modify rheology?
MFC networks can change flow and recovery behaviour. NeoCell PURE should be compared in the intended formula, with results assessed under relevant storage and application conditions.
What format does NeoNaar supply?
NeoCell PURE is presented as an aqueous gel / dispersion. Request the current technical data and confirm sample availability, solids content, packaging and storage guidance directly with NeoNaar.
Where is NeoNaar based?
NeoNaar Biotech Private Limited is based in Coimbatore, India.
How can companies evaluate NeoCell PURE?
Share your application, target behaviour and material requirement through the enquiry form. The team can discuss a sample and the technical information available for your evaluation.