NeoCell PURE
Formulation & personal care
Physical structure for suspension, texture and rheology.
Explore PUREAll materials
NeoCell
Structure at rest. Flow in motion.
Mechanically fibrillated plant cellulose. An interconnected network developed for suspension, texture, coating and formulation structure.
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starting point.
NeoCell GROW
Agricultural formulation
Seed coating, suspension, adhesion and film formation.
Explore GROWA network.
Three useful behaviours.
Physical structure, flow and recovery — considered together.
At rest
StructureInterconnected fibrils form a physical network in water.
Under shear
FlowThe network flows more easily during mixing, pumping and application.
After shear
RecoveryOnce shear falls, physical structure can rebuild.
Current rheology characterization supports viscoelastic behaviour, shear thinning and post-shear recovery. Evaluate performance in your finished formulation.